Finding out where your target market focuses their attention and then providing content in that space is what marketing is all about. Radio, newspapers, and other offline media outlets used to be where people’s attention was concentrated. So placing ads on those platforms was enough to get your message in front of the targeted audience. However, things have become more complicated. People’s attention is divided among a number of platforms. Hence, with emerging digital media, numerous digital marketing companies. If you’re looking for such a digital marketing agency, then you can’t just search on the web for digital marketing near me and pick any random one whose name pops up on the top.
You’ll have to check through each and every aspect of the firm instead of relying upon mere search results of digital marketing near me. Let’s take a look at those aspects, one by one.
How do they manage their own company?
The outcomes that digital marketing companies create for themselves are one of the best indicators of what they can do for your company.
How do they handle their own blog if you’re considering hiring an agency to manage your blog? How do they manage their own social media accounts if you’re considering hiring them for social media promotion? How do they rank in search for terms in their sector if you want to engage them for SEO?
What are their key performance indicators (KPIs)?
Most firms track vanity metrics, which are data that appear to be important but have no true connection to revenue generation. The number of “likes” you receive on a post, for example, can be considered a vanity statistic because it does not always correlate to sales.
The last thing you want is for an agency to charge you premium monthly charges while merely increasing the number of likes on your posts but not increasing your sales. What criteria will they use to assess your success? When you’re considering your alternatives, make sure to question the agency about this.
Here are some key digital marketing indicators to consider:
Number of unique visitors
A spike in visitors could be directly associated with a boost in conversions, depending on how good the remainder of your marketing funnel is. If you’re not sure who your target market is, getting a lot of visitors to your site and tracking how they engage with it could be a good method to figure it out quickly.
Time spent on the site
The number of minutes users spend on your site is information that demonstrates how engaging and relevant your material is. Visitors will stay on your site for a long period if your material is very relevant to their individual scenario.
This statistic is popular with Google since it demonstrates how beneficial your website or blog is to a reader who searched for your keywords. Other factors, such as page speed, may have an impact on the amount of time spent on your website. The “average visit duration” statistic in Google Analytics can be used to track your average time on site.
Traffic source numbers
It’s critical to determine which channels users utilise to access your website. For example, if you discover that the majority of your traffic comes from a certain post that ranks highly in search, you should create more content that is comparable to it. In addition, it’s critical to track the type of traffic you’re receiving. Are the majority of your visitors coming from other websites? Are certain marketing strategies driving the majority of your traffic? Are you getting organic search traffic?
The percentage of visitors who depart your site after landing on it is known as the bounce rate. A high bounce rate may suggest that your site’s content isn’t relevant or valuable.
Cost Per Click
Cost per click (CPC) is a paid advertising technique in which you pay each time your ad is clicked.
Click Through Rate
The number of times your ad has been clicked vs the number of impressions it has received is referred to as the click through rate. This is useful for determining how targeted your ad wording is.
If you’re engaging an agency to manage your social media, you’ll want to establish some KPIs in this area. KPIs for social engagement can help you track how well your social media activities are resulting in conversions. You or your agency can track the whole customer journey of users who come to your site via social media if you use a platform like KISSmetrics. That way, you can see how many buyers, not simply likes or shares, your social media posts are creating.
What are the expected outcomes?
There are a lot of digital marketing companies that promise the world to customers merely to complete the transaction, but they don’t have the people or the ability to follow through. In the worst-case scenario, they continue to charge you money on a monthly basis and claim that it would take a long time to see organic traffic results, despite the fact that they are well aware that their actions will never provide results.
Additionally, agencies should not guarantee bottom-of-the-funnel results because there are far too many variables that are unique to each organisation and could result in a disparity in ROI. For example, you could make all the proper marketing decisions, but if you’re in a competitive market, results will take longer time.
By asking for their “secret sauce,” you can weed out scammy or low-quality agencies. If you’re looking for a digital marketing agency, then we at Blue Bumble Creative can probably be the right fit for you. We offer various services like logo designing, content writing marketing, web development among many others and are your one stop solution for all your marketing and branding needs. So, instead of spending hours on the web while searching for digital marketing near me, visit us!