Let’s start by defining what branding is. Branding is the “IT” factor you want people to remember about you. It involves a great strategy, outstanding creativity, and talent to put it all together. Branding is NOT a logo (well not just a logo.)
How do you want your business to be perceived? What is its reputation? Are you easy to work with? Do you have great pricing and turnaround? Are you always available in a crisis? These are some but not all the questions to ask yourself when coming up with your overall brand. Your goal is to soar over your competition and give people that warm fuzzy feeling you get when something is really good. Simply put, you want to be known as the best option for their need.
Business owners have a number of decisions to make and too brief a period. Most contributions have comparable quality and highlights. People will in general put together their buying decisions with respect to trust.
As competition makes limitless decisions, organizations search for approaches to connect genuinely with clients, become indispensable, and make long lasting connections. A solid brand hangs out in a densely crowded marketplace. Individuals begin to look all starry eyed at brands, trust them, and have confidence in their superiority. What a brand is seen as affects its success, whether or not it’s a startup, a nonprofit organization or simply a product.
Branding and marketing is ending up being quite possibly the main part of any business. Organizations that adequately center around their brand can all the more likely separate themselves from the competitors, and have better marketing. Accordingly, our technique for making a decision about products by looking at features and advantages does not work anymore. The circumstance is exacerbated by contenders who duplicate every others’ features when they’re presented, and by advances in manufacturing that make quality issues superfluous.
Today we base our decisions more on symbolic qualities. The level of trust we feel towards a product, as opposed to the evaluation of its features and advantages, will decide if we will purchase this product or that product.
Some people keep saying that, “In any case, my business isn’t large enough for me to think often about Branding and Marketing.”
When you consider branding and marketing, you presumably consider notable brands like Apple, Google, Starbucks, Nike, and Amazon. When thinking about these iconic brands, it’s likely intense and to some degree overpowering to think about your brand (indeed, in the event that you own a business you are a brand) through the same lens.
We address a great deal of entrepreneurs about brand and something we hear as often as possible from small to medium business owners is:
“My business isn’t large enough for me to think often about branding.”
“We run a business, not a brand.”
In spite of the fact that branding is naturally complex and has numerous aspects, for small business and companies branding can be genuinely simple. Whenever carried out, some basic branding strategies can go far in assisting your business with growing.
Let’s set this into motion. The first time you present your brand to the public you want them to immediately be able to relate to who you are, what you do, hopefully even what you stand for. This will happen by using a set of influential keywords that describe your service or product and industry. Next, consider the tone you inflect in your messaging. Is it jovial, strong, caring, influential, etc. Lastly, we all know color impacts people differently, orange and yellow are fun, green and blue are earthy, and black can represent doom or be very classy. Colors evoke an emotion.
Look at our branding for example. Blue Bumble Creative has a blue bee with honeycombs for our logo. Our color choices represent the fun we have, and the strong type relates to us being a solid company. Our language is quite often about “The Hive”, “Swarm”, or our “Worker Bees”, you get it. Our marketing often plays off of puns, utilizes our bee (his name is Adobee and sometimes he gets dressed up), and honeycombs, the theme is carried through—all the time.
Once you have your brand defined, it’s time to add an online presence. Developing a strong creative website that speaks to your audience in the proper tone and in “their” language helps build credibility. Let’s show your target audience who you are and why they want to work with you (it’s always about them!).
Don’t hold back, and don’t be shy. You’re in business for a reason. You have passion and skills clients need to know about. We can all agree word of mouth referrals are the best form of marketing, but it can’t happen alone. Strategize and plan to utilize multiple forms of marketing: email, social, event, SEO… 2020 Statistics show email marketing is second only to SEO, and it’s easier to do. So, give your audience a reason for them to give you their email address, it could be a discount, promo item, great information, just make sure it is a solid reason.
All forms of marketing work hand-in-hand to create success for your business. For instance, you can start sharing an event, it can be live or digital, on social media and ask for an email response (see what just happened there?) You can follow up with a reminder email and then host the well-branded event! Voilá! Success.
The more people see your brand, the more familiar they become, the more they remember you when they need help. It doesn’t have to be expensive or cumbersome and if it’s over your head because you just want to sell the pies you bake, let our “worker bees” at Blue Bumble Creative help you out. Our team of experts can help you manage your social media, write blogs, print your brochures and signage, send out a great email and mail out your promo items (or at least produce them.)
WE DO. IT. ALL. And we do it for you. You won’t be our only client, but you can be sure you’ll get treated like you are the “Queen” Bee.